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Consumer Insights Manager

Department:  Business Team Marketing - ANZ
Location: 

North Strathfield, AU, 2137

Job Function:  Marketing
Employment Type:  Full time

A fantastic opportunity has arisen in one of Australia's most iconic businesses. We have an exciting opportunity for a Consumer Insights Manager.

 

The Arnott's Group, we are an iconic Australian powerhouse brand, recognised as pioneers in the FMCG market both locally and globally. Undergoing a period of extensive brand growth and strategic evolution, this is an exciting time to help own and shape our iconic legacy.

 

We're on the lookout for a curious and innovative person with exceptional analytical skills who really enjoys working in a collaborative team. You will play a crucial role in driving competitive advantage for The Arnott’s Group through strategies that drive growth across our portfolio of core brands. This is a perfect role for someone who thrives on challenges and can create and implement innovative solutions, driving growth.

As the Consumer Insights Manager, you are a key leadership member of the Business Team responsible for partnering with the Business Director and key functional leads to drive decision support and development of consumer/customer centric demand plans. This role will quickly become an expert on the category - galvanizing consumer, shopper, and market information to lead business understanding, strategy, and tactics. Your main responsibilities will include:

  • Analyse, distil, and report on category, brand and competitor trends and performance – both hindsight & foresight.
  • Leadership & execution of the category research plan, including supplier management, execution of research plans, budget management + ensuring broader team understanding of the outputs.
  • Key support partner in strategic planning to deliver consumer/customer centric plans.
  • Support execution of key demand initiatives, including advertising, new product development + customer growth planning.
  • Drive new thinking on best in class research methodologies to support agile product/portfolio management

 

The ingredients to be successful:

  • Relevant marketing or market research experience together with tertiary qualifications in Marketing, Mathematics/Statistics or Psychology.
  • Minimum 5 years' experience in a similar role.
  • Experienced functional research skills to drive quality and actionable data. Proven track record in 'connecting the dots' and generating insights from multiple primary/secondary data sources.
  • Experience across all research methodologies essential - both quantitative and qualitative, encompassing both consumer & shopper.
  • Strong analytical skills. Experienced in working with secondary data like scan, panel, loyalty, with exposure to modelling.
  • Strong stakeholder & cross-functional team management - driving decision clarity & delivering recommendations at various levels of the organisation.

 

Compensation and Benefits

This is a unique opportunity to work with the best talent in the industry, reporting into highly respected leaders in a business that empowers their people. For your contribution to the business you will be remunerated with a competitive package with an additional suite of benefits.

 

•            The opportunity to be part of a Consumer Goods business with a huge growth and transformation agenda

•            Staff discounts on product

•            Development opportunities through company growth and participation in ANZ wide projects

•            Hybrid working

•            Novated leasing

•            Private health insurance discounts through industry partner 

•            Amazing brands, extraordinary people

•            Be a leader in our continuous improvement culture

 

We are an equal opportunity employer who exemplify diversity and inclusion across our business.

 

*We do not accept unsolicited resumes from agencies

 

So, if you’re up for a challenge and ready for some real life, on the ground experience – this is the right opportunity for you! Make sure you click APPLY NOW!

 

 

 

AU18MK1 Marketing