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Director of PR, Digital & Social

Department:  Marketing - ANZ

North Strathfield, AU, 2137

Job Function:  Marketing
Employment Type:  Full time


The Arnott’s Group (TAG) is an iconic Australian powerhouse brand, who are pioneers in the FMCG market, both locally and globally. Undergoing a period of extensive brand growth and strategic evolution, this is an exciting opportunity to help own and shape their iconic legacy into the future.


Seeking a dynamic and experienced Director of PR & Digital who will report directly into the Chief Marketing Officer for a 12 month MAT leave cover.




The role is responsible for multiple discipline delivery, including:


  1. Brand PR and Crisis Management
    • Earned communications strategy and campaign PR delivery
    • Brand spokesperson and marketing team advisory/liaison


  1. Digital Marketing, Social Media & Consumer experience
    • Delivery of overarching digital marketing & first party data strategy
    • Website and owned channel in-house content delivery


  1. Agency engagement and delivery
    • Marketing communications budget and timeline ownership
    • Agency relationship management with top to top engagement
    • Contractual renewal, negotiations and delivery


  1. Media buy and portfolio planning management
    • Overview of marketing media portfolio strategy and execution
    • Understanding and analytical approach to media ROI


  1. Business leadership
    • Driving a growth strategy with best-in-class delivery
    • Senior leadership responsibility and team development


Ingredients for Success


  • 10+ years’ experience in PR communications.
  • 5+ years working in Digital & Social Media.
  • Previous experience at a leadership level.
  • Experience managing agency relations preferred.
  • Sound understanding of through the line marketing communications processes and disciplines.
  • Highly experienced in writing and copy editing.
  • Start-up mindset with the ability to work independently.
  • Ability to work cross-functionally, and balance a high rotation workload.
  • Calm and measured approach.


Compensation and Benefits


This is a unique opportunity to work with the best talent in the industry, reporting into highly respected leaders in a business that empowers their people. For your contribution to the business you will be remunerated with a competitive package with an additional suite of benefits.


To Apply


If this sounds like your next opportunity, please follow the link and apply.


*N.B. The Arnott’s Group do not accept unsolicited resumes or applications from agencies.