Brand & Customer Activation Manager

The Arnott’s Group 

The Arnott’s Group portfolio of brands continues the 160-year legacy of the Arnott family, providing quality, great-tasting food to create delicious moments for consumers across the world.

About the Role: 

Reporting to the Senior Brand Manager – Campbells, the Brand & Customer Activation Manager plays a key role in managing the core Campbell’s brand and leading the execution of retail marketing programs across the ANZ market. This role covers core brand and NPD initiatives, with a focus on developing and executing strategic retail activation plans across the Meals & Beverage business unit.

This is a strong development opportunity for a junior brand or shopper marketer ready to step up and gain broad exposure across cross-functional teams and customer-facing initiatives within TAG.

Perks:

• 12 Weeks Paid Parental Leave for all new parents 
• Free onsite parking 
• Discounted Products 
• Discounted Health Insurance 
• NAWO membership

What your days look like:

• Support the Senior Brand Manager with daily management of the Campbells brand, including promotions, packaging, and tactical new product development.
• Lead the execution of retail programs using shopper insights to deliver tailored activation plans across customers and channels.
• Develop and manage retail touchpoint strategies, co-op investments, POS materials, field sell-in tools, and track execution in market.
• Build and maintain strong working relationships with internal teams and external partners including agencies and retailers.
• Analyse campaign effectiveness using IRI, QUANTIUM, and Cartology ROI metrics, while working with Lithocraft to deliver instore activation materials.

Ingredients to success:

• Thrive in a fast-paced environment, demonstrating initiative, autonomy, and a strong can-do attitude to drive projects forward.
• Align shopper strategies with business objectives, category growth plans, and retailer priorities to deliver commercial results.
• Effectively manage multiple projects while building strong relationships across sales, brand, category, insights, and external partners.
• Confidently measure and interpret campaign performance using KPIs such as ROI, sales uplift, conversion rates, and compliance.
• Bring a minimum of 3 years' FMCG experience (ideally in brand or shopper marketing) and familiarity with tools like Quantium, Cartology, or Coles 360.

To Apply: 

If this sounds like your next opportunity, please follow the link and apply.   

We value diversity in our workforce. If you require any reasonable adjustments, please inform our team so that we can work together to support your needs throughout the recruitment process. 

*We do not accept unsolicited resumes from agencies