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Paid Social Specialist

Department:  Marketing - ANZ
Location: 

North Strathfield, NSW, Australia, 2137

Job Function:  Marketing - ANZ
Employment Type: 
About the Job
Ready to take ownership of paid social for some of Australia's most iconic brands?
 
At The Arnott's Group, you'll have the opportunity to work across a portfolio of household names including Tim Tam, Shapes, Jatz, Scotch Finger and Vita-Weat, helping drive engagement, trial and growth through high-performing digital campaigns.
From major brand partnerships and cultural moments to new product launches and always-on activity, you'll play a key role in ensuring our brands connect with consumers in meaningful and measurable ways.
 
We're looking for a Paid Social Specialist to join our team and lead the planning, execution and optimisation of paid social campaigns across Meta, Instagram and TikTok. This is a hands-on role for someone who loves being in platform, analysing performance, achieving results, testing new ideas and turning insights into action.
 
If you're currently agency-side and looking to move client-side, this is an opportunity to take ownership of campaigns from strategy through to execution and see the direct impact of your work on some of Australia's most loved brands.
 
About You
You're curious, confident and commercially minded.
 
You love digging into campaign performance, understanding consumer behaviour and identifying opportunities to drive stronger results. You're comfortable working autonomously, influencing stakeholders and managing multiple campaigns simultaneously.
 
Most importantly, you're passionate about paid social and enjoy being hands-on in platform rather than managing campaigns from a distance.

You may currently be working as a:
  • Paid Social Specialist
  • Paid Media Specialist
  • Performance Marketing Specialist
  • Performance Media Specialist
  • Digital Performance Specialist
  • Media Planner / Buyer

What Your Days Look Like
  • Planning, building and optimising paid social campaigns across Meta, Instagram and TikTok.
  • Managing campaign budgets, pacing, bidding strategies and audience targeting.
  • Monitoring performance and making data-driven recommendations to maximise ROI.
  • Partnering with Brand teams to support new product launches, brand campaigns and promotional activity.
  • Collaborating with creative teams to ensure content is optimised for paid performance.
  • Managing relationships with platform partners and media agencies.
  • Analysing campaign, audience and creative performance to identify growth opportunities.
  • Supporting website and landing page optimisation initiatives.
  • Contributing to CRM and consumer engagement activity where required.
  • Staying ahead of industry trends, platform updates and emerging opportunities.

The Ingredients for Success
  • 3-5 years' experience in paid social, paid media or performance marketing.
  • Strong hands-on experience managing campaigns across Meta and TikTok.
  • Experience optimising performance, budgets and media investment to deliver measurable business outcomes.
  • Strong analytical capability and confidence interpreting campaign data and insights.
  • Experience using platforms such as Meta Ads Manager, TikTok Ads Manager and Google Analytics.
  • Understanding of audience targeting, attribution, conversion tracking and measurement.
  • Ability to identify opportunities and make recommendations based on performance data.
  • Strong stakeholder management and communication skills.
  • Agency experience highly regarded.

Perks
  • Hybrid working environment.
  • Access to learning and development opportunities.
  • Work with some of Australia's most recognised and loved food brands.
  • Health and wellbeing initiatives.
  • Discounted products and employee benefits.
 
Our Culture
At The Arnott's Group, our purpose is simple: Create delicious moments.
 
We bring together talented people who are passionate about growth, innovation and delivering great results. You'll join a collaborative team where your ideas are valued, your impact is visible and your work helps shape the future of some of Australia's most iconic brands.

Apply now »